Posts

Blog #5 Reimagining the Offline Shopping Experience with FoogalAds

  Following Up: Reimagining the Offline Shopping Experience with FoogalAds In our previous blog post, "Navigating the Maze: The Challenges of Unstructured Shopping Malls," we discussed the struggles faced by traditional malls in the face of e-commerce dominance. We highlighted issues like fluctuating tenant mixes, outdated directories, and ineffective communication of deals. FoogalAds Offers Solutions As promised, let's dive into how FoogalAds addresses these challenges and reimagines the offline shopping experience. Born from a Challenge: The Spark of Innovation The pandemic forced the world online, leaving physical malls eerily quiet. This stark contrast sparked a crucial question: how can physical stores learn from their online counterparts and bridge the gap for consumers? The answer lies in creating engaging experiences and fostering clear communication. The Power of the Perfect Moment Marketing research reveals that people are most receptive to ads when they...

Blog #4 FoogalAds - The Challenges of Unstructured Shopping Malls

Navigating the Maze: The Challenges of Unstructured Shopping Malls Shopping malls, which are the undisputed hub of consumerism, have found themselves in a fix in the face of evolving shopping habits and a rapidly changing retail landscape. The traditional mall model, characterized by its uniform layout and anchor stores, is grappiling to adapt to the new discerning online shoppers used to browse all information with the flick of a button. Fluctuating Tenant Mix and Unstructured Layout: The rise and fall of retailers have created a dynamic tenant mix within malls, leading to a constant state of flux. As anchor stores close and new tenants emerge, the mall's layout becomes increasingly unstructured, making it difficult for shoppers to navigate and find the specific brands they're seeking. This haphazard arrangement can lead to frustration with the mall visitor. Failure to Adapt to Evolving Shopping Habits: Not taking away the touch and feel and the entire shopping experience the ...

Blog #3 FoogalAds - An Innovative Solution for Mall and Store Owners

 Introduction: FoogalAds is a real-time online mall directory that aims to bring the convenience of online advertising to brick and mortar stores. In this article, we will explore how FoogalAds makes it easy for mall and store owners to manage their advertising, ensuring that customers are aware of the latest deals and collections available. FoogalAds for Mall and Store Owners: Mall managers can use the FoogalAds android app to add new stores under their mall and view all the advertisements the stores have created by the store owners. Store owners can use the FoogalAds android app to sign in with mobile OTP and publish and recall store advertisements under their store. FoogalAds gives store owners full control over their advertisements, allowing them to publish new ads, change the order of the ads, and withdraw ads that can be published later. FoogalAds makes it easy for mall and store owners to manage their advertising and ensure that customers are aware of the latest deals and co...

Blog #2 FoogalAds - Making Mall Advertising Accessible and Easy for Visitors

  Introduction: FoogalAds is a real-time online mall directory that enables brick and mortar stores to publish, sort, and recall their advertisements in the mall directory listing in real-time. In this article, we will explore how FoogalAds makes it easy for mall visitors to find the best deals and collections available at the mall. FoogalAds for Mall Visitors: Using FoogalAds, mall visitors can view the entire mall directory by simply scanning a QR code. No login or downloads are required, making the process quick and easy. All the stores in the mall are visible as a list with cover ads of the store. Visitors can click on a store to view all the latest collections and advertisements published by the store. If the visitor clicks on a category like "fast-food" or "clothes-western," all the advertisements across stores in the mall with the selected category would be displayed. FoogalAds makes it easy for visitors to navigate the mall and find the best deals and collec...

blog #1 Improving Brick and Mortar Store Advertising: The Challenge of Visibility

Introduction: In today's fast-paced world, online advertising has become an essential tool for businesses to reach their target audiences. However, brick and mortar stores often struggle to compete with the ease of navigation and visibility of online ads. That's where FoogalAds comes in - a real-time online mall directory that aims to bring the convenience of online advertising to physical stores. Problem Statement: The current problem with brick and mortar stores is that mall visitors often don't have visibility of the offers and collections available in the entire mall at a glance. Additionally, there is limited space for physical kiosks in malls, and the information on them is not always up-to-date or displayed in real-time. This results in a frustrating experience for both mall visitors and store owners, who miss out on potential customers due to lack of visibility. In the next articles, we will delve into how FoogalAds addresses these challenges with its innovative app...